10 essential things every brick-and-mortar business should b

 Make sure your Google Business listing is fully updated with accurate hours, photos, services, and keywords. It’s one of the most important tools for local search visibility. 

https://developers.google.com/search/docs/fundamentals/seo-starter-guide

 Stay active on platforms like Instagram and Facebook. Showcase products, share behind-the-scenes content, announce promotions, and engage with your audience regularly. 

 Build an email and/or SMS list and send regular updates, promos, or event invites. It's a great way to keep loyal customers engaged and drive repeat visits. 

 Bring people in with special events: pop-ups, classes, workshops, tastings, or seasonal celebrations. Events make your store a destination. 

 Collaborate with other local businesses on cross-promotions or events. This increases exposure and builds a community-based marketing network. 

 Offer a simple rewards or punch card program. It encourages repeat visits and makes customers feel appreciated. 

 Treat your storefront and interior as marketing tools. Eye-catching window displays, clear signage, and engaging setups can stop foot traffic and draw people in. 

  Sponsor local events, participate in street fairs, or support a nearby school or charity. It increases brand goodwill and visibility. 

 Ask happy customers to leave reviews on Google, Yelp, or Facebook. Social proof is a huge influence for new customers. 

 Run low-cost, location-based digital ads on Facebook, Instagram, or Google to reach nearby customers and drive foot traffic.