new look, same mission
This following information will help you put together an effective storefront within the guidelines of the local regulations. Your goal should be to make your business blend in with the surroundings and improve the area while respectfully and attractively drawing attention to your storefront. This balance and harmony between private enterprise and street aesthetics should be steadily improved overtime.
If you haven't already, check out the city's Design Guidelines for Historic Districts and Sites (pages 41-42 apply to commercial districts) and the UEZ Design Guidelines. The Design Guidelines offer an excellent start to understanding historic preservation and appropriately working with your building's architecture to improve the look of your store. The most important rule to remember in storefront design is to keep it simple and to let the natural architectural elements of your building and storefront speak clearly. Let’s first look at some of the different components of the storefront so you know where you can make improvements.
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One of the most important and often overlooked parts of opening a business is the storefront design. When properly executed, a storefront should create an environment where people want to linger, shop and return, which in turn generates more sales for your store.
GUIDELINES
MATERIALS ALLOWED
MATERIALS ALLOWED
• 1st floor businesses are permitted 1 (one) sign per façade. The signs may be mounted to the wall, on an awning, or in the window.
• Total signage (all types) may not exceed 20% of the overall façade.
• A-frame sidewalk signs are permitted though they must be professionally made and there are guidelines for the type of sign and where it can be placed.
MATERIALS ALLOWED
MATERIALS ALLOWED
MATERIALS ALLOWED
• Wall/façade signs: materials allowed include wood or wood-like materials, matte finish metal or aluminum. The sign can have halo back-lit letters.
• Awnings: weather resistant canvas or canvas type material; solution dyed acrylic or acrylic-coated polyester cotton.
• Window lettering: professional decal letters applied to inside or outside of windows.
ADDITIONAL WINDOW LETTERING
ADDITIONAL WINDOW LETTERING
ADDITIONAL WINDOW LETTERING
• Lettering on display windows, when not used for the primary business sign, is limited to description of products, services, telephone number, website or wording to describe the business. All lettering not to exceed 20% of the total window area.
TEMPORARY SIGNS
ADDITIONAL WINDOW LETTERING
ADDITIONAL WINDOW LETTERING
• Temporary signs (i.e. “Coming Soon,” “Grand Opening,” etc.) are permitted for not more than 30 consecutive days and may not exceed 120 days per calendar year
