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As a Main Street America™ Coordinating Program, Main Street New Jersey helps to lead a powerful, grassroots network consisting of over 40 Coordinating Programs and over 1,200 neighborhoods and communities across the country committed to creating high-quality places and to building stronger communities through preservation-based economic development.
Historically, Main Street New Jersey provided selected communities with technical assistance and training of proven value in revitalizing historic downtowns. The program helps municipalities improve the economy, appearance and image of their central business districts through the organization of local citizens and resources.
What is Main Street New Jersey?
Main Street is a comprehensive revitalization program that promotes the historic and economic redevelopment of traditional business districts in New Jersey. The Main Street New Jersey Program was established in 1989 to encourage and support the revitalization of downtowns throughout the state. Every two years the DCA accepts applications and designates selected communities to join the program. These communities receive valuable technical support and training to assist in restoring their Main Streets as centers of community and economic activity.
The results in New Jersey have been impressive. MSNJ Communities have brought significant numbers of new businesses and jobs to their respective downtowns. In addition, facade improvements and building rehabilitation projects have upgraded the image of Main Street. MSNJ builds on the Main Street Approach that was developed by the National Trust's National Main Street Center in 1980 to assist downtown revitalization efforts nationwide. top of page The
When a community participates in a comprehensive revitalization effort, its downtown can experience a return of economic vitality. Benefits of the Main Street program include the following:
There are no quick fixes for declining downtowns. True success comes from using a comprehensive and incremental approach such as the Main Street program. Four elements combine to create this well-balanced program:
Organization - Civic Value involves building a local Main Street organization that is well-represented and funded by local residents, merchants, property owners, civic groups, bankers, public officials, and chambers of commerce. A strong organization provides stability to build and maintain a long-term effort.
Economic Vitality - Economic Value involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused space for new uses, and sharpening the competitiveness of Main Street's entrepreneurial merchants are examples of economic restructuring activities.
Design - Place Value enhances the visual appearance, attractiveness and traffic management of the business district. Historic building rehabilitations, street and alley clean-ups, parking and traffic calming issues, colorful banners, landscaping, and lighting all improve the physical beauty of the downtown as a quality place in which to shop, work, walk, invest, and live.
Promotion - Social Value involves marketing an enticing image to shoppers, investors, residents and visitors. Festivals, retail events and image development campaigns are some of the ways Main Street encourages consumer traffic in the downtown.
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